Promo Push On 15 Years In Dance Music Promotion

As electronic music continues to expand across clubs, festivals, radio, streaming platforms and specialist media, artists and labels face an increasingly competitive release environment. Since launching in 2011, Promo Push has helped electronic music reach the DJs, tastemakers and industry platforms best placed to support it.

Based in the UK, the company delivers bespoke promotional campaigns for major and independent labels, management agencies and artists directly, combining industry experience with a personal and carefully targeted approach.

Tailored promotion for electronic music

Promo Push specialises in A-list and tastemaker DJ promotion, international radio, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.

Campaigns can be built around a single promotional service or developed as a complete multi-channel strategy. Every project is carefully considered according to the track’s sound, genre, audience and release objectives.

Rather than applying the same approach to every record, Promo Push creates campaigns designed around the individual identity of the music. That allows tracks to be targeted towards relevant selectors, presenters, journalists, tastemakers and streaming opportunities.

Reaching the right DJs and tastemakers

DJ support remains an important part of electronic music promotion. A track supported by the right artists can gain momentum through club sets, festival performances, radio shows, mixes and online tracklists.

Promo Push works across a broad range of electronic genres, including House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass.

The team understands that each genre has its own network and promotional priorities. An underground House release may require a different strategy from a peak-time Tech House record, a melodic Techno production or a main-stage Drum & Bass track.

By focusing on genre-specific targeting, Promo Push helps ensure that each release is presented to industry contacts with a genuine connection to its sound.

A proven track record

Over the years, Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also worked with respected electronic music labels such as Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside established artists and labels, Promo Push supports independent projects and emerging talent. Its experience across different areas of the industry allows campaigns to be tailored to the client’s needs, whether the objective is to build an artist’s first network of supporters or maximise the impact of an international release.

Connecting releases across multiple channels

While DJ promotion can provide valuable club and tastemaker support, electronic music campaigns can benefit from activity across several complementary platforms.

International radio promotion can connect releases with specialist shows, dance stations and influential presenters. Promo Push also offers 1001Tracklists mix show promotion, creating additional opportunities for tracks to gain exposure through recorded mixes and DJ set activity.

Online press campaigns can support features, reviews and interviews, helping artists and labels build a wider story around their music. Third-party Spotify promotion adds another potential route to discovery, supporting visibility across the streaming ecosystem.

By combining these services, Promo Push can help create a broader campaign designed to generate momentum before, during and after release.

Clear reporting throughout every campaign

Each Promo Push campaign runs over a four-week period, with clients receiving weekly reports throughout.

Reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed a release, and information on which contacts intend to support it. Clients can also receive updates on press coverage and Spotify placements secured during the campaign.

This reporting provides a clear overview of campaign activity and results. It can also be used for press packs, artist updates, social media content and future release planning.

Quality relationships and personal service

With more than fifteen years of experience in music marketing, Promo Push has built a comprehensive promotional network across the electronic music industry.

However, the company’s approach is focused on quality rather than volume. Campaigns are carefully curated and finely tuned, with precision targeting, transparent communication and personal client support at the centre of the process.

In a market where artists and labels are competing for attention across an ever-growing number of platforms, relevant contacts and meaningful engagement can be more valuable than broad, untargeted exposure.

Evolving with the dance music scene

Electronic music culture continues to move forward at a rapid pace. New artists emerge, independent labels break through and digital platforms influence how audiences discover and share music.

Promo Push continues to adapt and expand its promotional network alongside those developments, while maintaining the same core principles established at its launch: bespoke campaigns, detailed reporting, strong industry relationships and a genuine passion for dance music.

After 15 years, Promo Push remains focused on helping artists and labels reach the people who matter most — delivering targeted promotion across the global electronic music spectrum.

Connect with Promo Push

Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk

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